While Days of Our Lives viewers remain on edge watching Alex Kiriakis fight for his life amid a chilling stalker storyline, actor Robert Scott Wilson has been making waves

far from Salem — and on one of the biggest stages in entertainment. Wilson has officially stepped into Super Bowl territory, appearing in a high-profile Michelob Ultra commercial

alongside Hollywood icon Kurt Russell, a crossover moment that has fans buzzing both on and off the soap screen.

On Days of Our Lives, the tension surrounding Alex, Stephanie, and Steve has reached a boiling point. What began as an unsettling sense of being watched has evolved into something far more sinister. A hidden microphone has allowed a mysterious stalker to stay one step ahead of the trio, transforming vague threats into calculated attempts on Alex’s life. Each episode tightens the noose, with viewers questioning who the stalker could be and how close Salem is to another devastating tragedy.

Yet while his on-screen counterpart faces mortal danger, Wilson himself has been enjoying a very different kind of adrenaline rush — one involving snow-covered mountains, cinematic training montages, and sharing the screen with a Hollywood legend.

Wilson recently took to social media to share his appearance in the Michelob Ultra Super Bowl commercial, casually captioning the moment: “When legends collide. Super Bowl LX: Ultras for the win… and Kurt.” The understated tone only amplified fan excitement, as it became clear that the DAYS star had landed a spot in one of the most-watched advertising events of the year, acting opposite Kurt Russell — an actor whose résumé spans decades of iconic film roles.

The commercial unfolds like a tongue-in-cheek winter sports epic. Lewis Pullman plays Greg, a likable underdog who’s always footing the bill at a ski bar, good-naturedly accepting jokes about his perpetual last-place finishes. But when a mysterious voice challenges him to want more, the tone shifts. Enter Kurt Russell, looming with effortless authority as a grizzled, no-nonsense ski instructor. His presence instantly elevates the spot, blending humor with gravitas as he pushes Greg toward self-improvement through grit, repetition, and endurance.

Snow flies, skis carve through powder, bodies tumble and recover, and the message becomes clear: progress isn’t about winning once — it’s about showing up again and again. In the midst of this cinematic chaos is Robert Scott Wilson, seamlessly fitting into the frosty setting, exuding confidence and charisma as though starring in a Super Bowl ad alongside Russell were just another day on the job.

For fans of Days of Our Lives, the contrast couldn’t be more striking. One moment, Wilson’s Alex is dodging lethal threats in Salem; the next, Wilson himself is gliding through a slick, high-budget commercial that will be seen by millions. It’s a testament to the actor’s versatility — and to his rising profile beyond daytime television.

Unsurprisingly, Wilson’s DAYS castmates quickly rallied around him online. Abigail Klein, who plays Stephanie, celebrated the moment with an enthusiastic shout of approval, while Cherie Jimenez and Al Calderon chimed in with praise that reflected both pride and affection. The exchange felt like a virtual cast reunion, underscoring the close-knit nature of the Days family — even as one of their own temporarily stepped into the Super Bowl spotlight.

Fans, too, were quick to react. Social media lit up with admiration, humor, and more than a little swooning. Some praised the commercial’s cinematic quality, others joked about switching beer brands, while many zeroed in on Wilson himself, applauding his presence and charisma. For longtime viewers, seeing him share the screen with Kurt Russell felt like a full-circle moment — proof that daytime stars can and do break into mainstream pop culture in major ways.

What makes the timing especially intriguing is how sharply it contrasts with Alex’s grim storyline on Days of Our Lives. As Salem residents race to unmask the stalker before it’s too late, Wilson’s off-screen success adds an extra layer of fascination for fans. It’s almost surreal to watch Alex fighting for survival while knowing that, in reality, the actor portraying him is celebrating a career milestone that many performers only dream of.

The Super Bowl commercial also reinforces how soaps continue to serve as powerful launching pads for actors. Wilson’s ability to balance intense, emotionally charged storytelling on Days with a polished, comedic, big-budget ad spot speaks to his range — and to why his fanbase continues to grow.

As speculation swirls about the identity of Salem’s stalker and whether Alex will make it out unscathed, one thing is certain: Robert Scott Wilson is having a moment. Whether he’s dodging danger in Salem or sharing a beer-soaked, snow-filled montage with Kurt Russell, he’s proving that his star power extends well beyond the walls of the DiMera mansion.

For now, fans can enjoy the best of both worlds — gripping Days of Our Lives drama and a Super Bowl commercial that places one of their favorite actors firmly in the mainstream spotlight. And once the snow settles and the ad fades, Wilson will return to Salem, where the danger is real, the stakes are high, and the mystery is far from over.