For fans of The Bold and the Beautiful, the mere suggestion of Tanner Novlan gaining a “new love interest” is enough to spark panic, speculation, and heated debate

across social media. After all, Novlan’s character Dr. John “Finn” Finnegan is half of one of the soap’s most fiercely protected super-couples. Finn and Steffy Forrester —

affectionately known as “SINN” — have weathered shootings, family betrayals, obsessive villains, and near-death trauma, emerging stronger each time

. So when whispers began circulating that Novlan was stepping into a new romantic storyline, alarm bells rang.

But fans can breathe a sigh of relief — because this new love interest doesn’t threaten SINN at all. Instead, it exists in a very different universe, one filled with wordplay, humor, and Novlan’s other iconic role: the unforgettable “Liberty Biberty” guy.

While Finn remains steadfastly devoted to Steffy on The Bold and the Beautiful, Tanner Novlan is exploring romance elsewhere — in a clever, self-aware Liberty Mutual Insurance commercial that has quickly captured viewers’ attention. And in true Novlan fashion, it’s charming, unexpected, and surprisingly endearing.

The Liberty Biberty Guy Finds Love

Before Tanner Novlan ever stepped foot into the glamorous, drama-filled world of The Bold and the Beautiful, he was already a familiar face to millions of viewers thanks to his role in Liberty Mutual’s wildly popular commercials. As the awkward-yet-confident spokesperson who famously fumbled the company’s name into “Liberty Biberty,” Novlan carved out a comedic identity that became instantly recognizable.

Now, Liberty Mutual has taken that persona one step further — and given him a love story.

In the newly released commercial, Novlan’s character embarks on a date after meeting a woman named Marsha through a dating app. The setting is instantly familiar: the same bench where viewers have seen him stumble through mispronunciations and overconfident pitches. This time, however, the bench becomes the backdrop for a meet-cute that feels both ridiculous and oddly sincere.

From the moment Marsha arrives, it becomes clear that this isn’t just another awkward encounter. The two bond almost immediately over their shared love of mispronunciations — a quirky connection that feels perfectly tailored to the Liberty Biberty universe. Words are twisted, phrases are mangled, and instead of embarrassment, there’s delight.

Sparks fly quickly, and the commercial leans fully into the absurd charm that made Novlan’s character so popular in the first place. Adding to the comedic symmetry, both characters are dressed in matching all-black outfits, complete with leather jackets — a visual cue that this is a match made in mispronunciation heaven.

It’s lighthearted, playful, and unmistakably effective. In just seconds, the ad transforms a long-running gag into a surprisingly sweet mini-romance — proving once again why Novlan has such broad appeal.

No Threat to SINN — Finn and Steffy Remain Rock Solid

While Novlan’s Liberty Mutual character is dipping his toes into romance, The Bold and the Beautiful fans can rest easy: Finn’s heart remains firmly with Steffy Forrester.

On the soap, Finn and Steffy’s marriage continues to stand as one of the show’s emotional anchors. Their relationship has been tested in ways few couples could survive — including Sheila Carter’s reign of terror, which culminated in both Finn and Steffy being shot. Even more recently, they managed to endure the chaos surrounding Luna, whose presence threatened to destabilize their family before meeting a tragic end.

Through it all, Steffy has found safety, trust, and stability in Finn. Their bond has been portrayed as mature, resilient, and deeply rooted in mutual respect — a rarity in a genre built on betrayal and temptation.

For now, that foundation remains intact.

Trouble Lurking on the Horizon: Sheila’s Shadow Returns

However, this is The Bold and the Beautiful — and peace never lasts forever.

While Finn and Steffy have enjoyed a relatively calm period, ominous clouds are gathering. The source of tension isn’t within their marriage, but dangerously close to it. Steffy’s mother, Taylor Hayes, has been growing increasingly close to Deacon Sharpe — a man whose past is as complicated as his present is volatile.

The problem? Deacon is married to Sheila Carter.

Sheila, the woman who nearly destroyed Finn and Steffy’s lives, is not known for forgiveness or restraint. Her obsession with Deacon runs deep, and she has already made it clear she will not tolerate anyone threatening her marriage — especially someone as emotionally significant as Taylor.

For Steffy, this development is deeply unsettling. Sheila’s presence in any storyline automatically raises the stakes, and her history of violence casts a long shadow over everyone connected to her. The idea that Taylor could become a target is not far-fetched — it’s terrifyingly plausible.

And while Finn remains devoted to protecting his family, the return of Sheila-related tension could once again place SINN in the crosshairs.

Tanner Novlan Teases Finn’s Return

Adding fuel to fan speculation, Tanner Novlan recently sent Bold and the Beautiful viewers into a frenzy with a simple Instagram post. Filming from the parking lot at Sunset Las Palmas Studios, Novlan panned his camera across the familiar setting while the song “Okayyy We Back” played in the background.

His caption was brief but loaded with intrigue:
“What’s Dr. Finn up to @boldandbeautifulcbs?”

The response was immediate. Fans flooded the comments with excitement, relief, and curiosity, many admitting they’ve missed seeing Finn on screen and are eager for his return to the forefront of the storyline. The post strongly suggests that more SINN scenes are on the horizon — and that Finn may soon be stepping back into major drama.

While there’s no indication that Finn will face a romantic temptation of his own, something is clearly brewing. Whether it’s Sheila’s looming threat, Taylor’s complicated situation, or another unforeseen twist, Finn’s next chapter promises emotional intensity.

A Career Balancing Drama and Comedy

What makes this moment especially compelling is how perfectly it highlights Tanner Novlan’s range. On The Bold and the Beautiful, he portrays Finn with sincerity, emotional depth, and quiet strength — a devoted husband and doctor navigating extraordinary circumstances. In the Liberty Mutual ads, he leans fully into comedy, timing, and self-parody.

Rather than conflicting, these two worlds complement each other. The humor of Liberty Biberty makes Finn’s grounded seriousness even more effective, while Finn’s emotional gravitas gives Novlan’s comedic work an added layer of charm.

The Bottom Line

Tanner Novlan may have a new love interest — but it’s one that exists safely outside the world of The Bold and the Beautiful. Finn and Steffy remain strong, united, and deeply committed, even as new threats begin to circle their family.

Meanwhile, Novlan continues to thrive across multiple platforms, delighting fans with humor, heart, and versatility. Whether he’s mispronouncing “Liberty Mutual” on a park bench or standing fiercely by Steffy’s side in Los Angeles, one thing is certain: Tanner Novlan’s star power is only growing.

And for SINN fans, the message is clear — the love story you cherish isn’t going anywhere. The drama may rise, the villains may return, but Finn’s heart remains exactly where it belongs.