Just months after re-emerging into public life, Todd Chrisley and Julie Chrisley are once again at the center of controversy — this time over what critics

are calling a tone-deaf display of extravagant spending. The former Chrisley Knows Best stars, whose lavish lifestyle once defined their reality television brand,

are facing renewed scrutiny after revealing a costly purchase that has ignited debate across social media. For a couple who served prison time following fraud

and tax-related convictions — and later received a presidential pardon in May 2025 — the optics of luxury have proven particularly combustible.

A Family Rebuilding — Under the Microscope

After spending two years behind bars, Todd and Julie have been working to rebuild both their personal lives and public image. Their return home was documented for a new reality project, and the couple relaunched their podcast, leaning into themes of resilience, faith, and second chances.

On a recent episode of Chrisley Confessions 2.0, the pair offered listeners a glimpse into their new normal — a quieter household centered largely around their teenage daughter, Chloe.

“It’s really just me, you, and Chloe on an everyday basis,” Julie shared, describing their attempt to reestablish rhythm and routine after years of upheaval.

But it was Todd’s commentary about Chloe entering her teenage years that inadvertently sparked the backlash.

“She’s 13 now. She’s into straightening her hair, going to her hair guy, makeup, this, that, and the other,” Todd said, half amused, half exasperated.

Julie then revealed that she enlisted the help of their older daughter, Savannah, to guide Chloe in selecting cosmetics — a shopping trip that reportedly totaled over $700.

For some listeners, it was an innocent anecdote about parenting a teen. For others, it felt like déjà vu.

The $700 Spark That Lit the Fire

In isolation, a $700 beauty haul might not seem headline-worthy — particularly in celebrity circles. Supporters quickly pointed out that high-end skincare and cosmetics can accumulate quickly, especially when purchased at luxury retailers.

But context is everything.

The Chrisleys’ legal troubles, which culminated in convictions for bank fraud and tax evasion, remain fresh in the public memory. Critics argue that extravagant purchases, no matter how relatively modest in Hollywood terms, risk reinforcing perceptions of excess and entitlement.

Within hours of the podcast episode airing, social media lit up.

“How can they justify that after everything?” one user posted.

Others questioned whether the couple, who reportedly received a $1 million settlement from the state of Georgia while incarcerated stemming from a misconduct lawsuit against a former investigator, should be exercising more visible restraint.

Memes comparing the beauty bill to average household grocery budgets began circulating. The debate escalated from cosmetics to character.

Lavish Living — Again?

The controversy did not end with the makeup purchase.

Reports surfaced suggesting that the Chrisleys had invested heavily in home renovations, luxury décor upgrades, and high-end lifestyle enhancements since their return. Though not illegal — and not uncommon among affluent reality stars — the optics proved combustible in an era marked by economic anxiety for many Americans.

Sources close to the couple maintain that their spending reflects earnings from renewed television appearances, podcast revenue, and other professional ventures. Todd has also positioned himself as an outspoken advocate for prison reform, discussing systemic issues he says he witnessed firsthand during incarceration.

Yet critics argue that messaging about reform and humility rings hollow when paired with visible indulgence.

“It’s not about whether they can afford it,” one financial commentator said. “It’s about perception.”

Divided Public Opinion

As with most Chrisley controversies, public reaction has been sharply divided.

Die-hard fans rushed to defend the family, arguing that two years in prison constitutes more than enough penance — and that no one should police how they spend legally earned money.

“Makeup is expensive,” one supporter wrote. “And they’re allowed to live their lives.”

Others see the situation differently. For them, the issue is less about cosmetics and more about symbolism.

Todd and Julie built their brand on aspirational luxury — designer labels, sprawling homes, and unapologetic indulgence. After legal convictions tied to financial misconduct, some viewers hoped for a more visibly subdued chapter.

Instead, critics argue, the narrative appears to be shifting back toward extravagance.

Todd Responds

In a recent social media video, Todd addressed criticism with his trademark candor.

“We hear what people are saying,” he began, standing inside a meticulously styled living room. “But our home, our life, has always been about celebrating blessings. We’re not going to apologize for enjoying what we’ve worked for.”

Julie echoed his sentiment, emphasizing gratitude and forward momentum.

The response did little to quiet debate.

To supporters, the message signaled resilience and refusal to be shamed. To detractors, it felt dismissive — a doubling down rather than a moment of reflection.

The Bigger Picture

The Chrisley saga has always been about more than spending. It is a story of fame, downfall, redemption, and reinvention — unfolding in real time.

Their incarceration dramatically reshaped family dynamics. Savannah stepped into a leadership role. Younger siblings adjusted to sudden absence. The once carefully curated façade of perfection fractured under legal pressure.

Now, as Todd and Julie attempt to reclaim both stability and spotlight, every move is scrutinized.

The $700 makeup purchase may seem minor in isolation. But within the broader narrative of wealth, conviction, pardon, and return, it has become symbolic.

What Comes Next?

For now, the Chrisleys remain unapologetic — determined to rebuild their brand on their own terms.

Whether audiences embrace that chapter or continue to question it remains to be seen.

What is certain is this: Todd and Julie Chrisley have never been subtle. Luxury has always been central to their identity. The tension lies in whether that identity can coexist with public expectations for humility after legal scandal.

In the glittering — and unforgiving — world of reality television, perception can be as powerful as truth.

And for the Chrisleys, the spotlight is burning bright once again.