For a daytime star accustomed to commanding attention in Salem, stepping onto one of the world’s biggest stages marks a career-defining moment—and Robert Scott Wilson

is doing exactly that. The Days of Our Lives favorite, best known for his role as Alex Kiriakis, is trading dramatic confrontations and romantic entanglements

for snow-covered slopes and cinematic swagger in a high-profile Super Bowl commercial alongside none other than Hollywood legend Kurt Russell.

The epic ad, created for Michelob ULTRA, places Wilson in elite company and firmly cements his status as a rising crossover star. Airing during the Super Bowl—arguably the most-watched television event of the year—the commercial represents a massive milestone not only for Wilson personally, but also for daytime television actors often striving to break beyond the soap opera bubble.

From Salem to the Slopes

Wilson temporarily left the familiar world of Salem behind to film the high-energy spot, which unfolds on picturesque ski slopes and quickly escalates from a casual getaway into a full-blown competition. The premise is deceptively simple: a group of friends heads out for a day of skiing and post-run beers, only for the fun to turn competitive when a booming voice declares that whoever finishes last must buy the drinks.

What follows is a blend of humor, athleticism, and star power—an ideal recipe for a Super Bowl audience. Wilson seamlessly fits into the ensemble cast, bringing the same confident charm and screen presence that has made him a fan favorite on Days of Our Lives.

Kurt Russell Enters—and Steals the Scene

Just when viewers think they know where the ad is headed, Kurt Russell makes a grand entrance as an outrageously intense ski instructor. Equal parts intimidating and hilarious, Russell’s character injects the commercial with legendary gravitas and comedic edge, instantly elevating the narrative.

Sharing screen time with an actor of Russell’s caliber is no small feat, yet Wilson holds his own, matching the Hollywood icon beat for beat. The pairing feels natural, as if the soap star and the film legend belong in the same cinematic universe—an impression that speaks volumes about Wilson’s growing versatility as a performer.

A Star-Studded Lineup

The commercial doesn’t stop with Wilson and Russell. Adding to its star power are two-time Olympic gold medalist Chloe Kim and former NHL standout T.J. Oshie. Their presence underscores the ad’s theme of athletic excellence, friendly rivalry, and high-performance fun.

Lewis Pullman also appears as Greg, the least skilled skier of the group, whose struggles ultimately cost him the tab. His role provides a comedic counterbalance to the otherwise elite group, grounding the competition in relatable humor.

Together, the ensemble delivers a fast-paced, visually striking spot that blends celebrity, sport, and storytelling—exactly the kind of ad viewers expect during the Super Bowl.

Wilson Shares the Moment

Wilson proudly shared the commercial on his social media, offering fans a glimpse into what he called a once-in-a-lifetime opportunity. His caption summed up the moment perfectly: a celebration of legends colliding, good times, and winning big—both on and off the slopes.

The post quickly drew attention from fans and colleagues alike, with reactions pouring in from across the Days of Our Lives cast. Abigail Klein, who plays Stephanie Johnson and shares a close on-screen connection with Wilson’s Alex, cheered him on enthusiastically. Cherie Jimenez praised the commercial’s energy, while Al Calderon added his own fan-approved endorsement.

Their reactions weren’t just polite congratulations—they reflected genuine excitement and pride in seeing one of their own reach such a high-profile platform.

Fans React—and Cheer Loudly

Viewers didn’t hold back their enthusiasm either. Fans flooded Wilson’s comments with praise, celebrating everything from the ad’s humor to its undeniable star appeal. Some joked about switching their beer of choice, while others simply expressed how thrilling it was to see a daytime star shine during such a massive event.

For longtime Days of Our Lives fans, the moment felt personal. Watching Wilson share the screen with Kurt Russell wasn’t just entertaining—it was validating. It reinforced the idea that soap actors possess the talent, charisma, and screen presence to thrive far beyond daytime television.

A Patriots Dream Come True

The timing of the commercial makes the moment even sweeter for Wilson, a well-known New England Patriots superfan. Having a Super Bowl commercial air during the biggest game of the year—especially one featuring a Hollywood legend—is the kind of full-circle achievement most fans only dream about.

For Wilson, it’s a blend of professional success and personal passion, merging his love of football with a career milestone that few actors ever reach.

What This Means for Wilson’s Career

This Super Bowl appearance could mark a turning point. While Wilson remains a vital part of Days of Our Lives, opportunities like this open doors to a broader range of roles and projects. Commercials of this scale are not simply advertising—they’re cultural moments, watched, rewatched, and discussed long after the final whistle.

Sharing screen time with Kurt Russell places Wilson in a new category of visibility, one that may attract casting directors and producers looking for proven performers with mainstream appeal.

Daytime Stars, Prime-Time Impact

Wilson’s Super Bowl debut also highlights a broader shift in the entertainment industry. Soap actors are increasingly crossing into mainstream media, proving that talent developed in the fast-paced, emotionally demanding world of daytime drama translates powerfully to other formats.

In that sense, Wilson’s success is a win not just for him, but for the Days of Our Lives brand and its loyal fanbase.

A Moment to Remember

As the commercial airs and millions of viewers tune in, Robert Scott Wilson will officially join the ranks of actors who can say they appeared in a Super Bowl ad—alongside one of Hollywood’s most enduring legends. It’s a moment that blends humor, star power, and genuine achievement, signaling that Wilson’s journey is far from over.

For now, fans can enjoy seeing their Salem favorite dominate the slopes, trade lines with Kurt Russell, and shine on one of television’s biggest stages. And if this Super Bowl moment is any indication, Robert Scott Wilson’s future looks as bold, confident, and exciting as the ad itself.