A full-scale fashion war has erupted on The Bold and the Beautiful, and at the center of the storm stands Katie Logan, a woman who has spent decades supporting

other people’s dreams and is now fighting for the right to claim one of her own. What should have been a triumphant career milestone—Katie’s announcement of

her new fashion house, boldly named Logan—has instead ignited one of the most emotionally charged conflicts the show has seen in years.

This is not just a legal dispute. It’s a battle over legacy, identity, loyalty, and long-buried resentment. And as Brooke Logan and Ridge Forrester push back hard against Katie’s decision, fans are left asking a deceptively simple question: does Katie have the right to use the Logan name—or is she crossing a line that should never have been touched?

How the Fashion War Began

The controversy exploded when it was revealed that the “Logan” trademark—long believed to be safely locked under the Forrester Creations umbrella—had quietly expired more than a year earlier. For decades, Forrester Creations held the rights to “Logan Designs,” a brand deeply associated with Brooke Logan’s rise to international fashion prominence.

Once the lapse was discovered, the race was on. Liam Spencer quickly moved to secure the Logan trademark for Katie’s new fashion house, while Carter Walton scrambled to renew it on behalf of the Forresters. But the damage was already done. Legally, the name was now available—and Katie claimed it.

What might have remained a professional dispute became deeply personal when Brooke lashed out, telling Katie that she was “a nobody” in the fashion world. That single remark reopened years of emotional wounds and transformed the argument into a reckoning long overdue.

Why Katie Should Use the Logan Name

From Katie’s perspective, the argument begins—and ends—with identity.

Katie Logan has been a Logan her entire life. Unlike Brooke, whose global fashion reputation was built largely during her years as Brooke Forrester, Katie never changed her name through marriage. Even now, despite remarrying Bill Spencer, she remains Katie Logan professionally and personally. In her eyes, that makes her the original Logan—the “OG Logan,” as she bluntly put it.

For decades, Katie worked tirelessly behind the scenes at Forrester Creations as head of public relations. She wasn’t on the runway or in the spotlight, but she was instrumental in shaping the Logan brand’s public image. Katie arranged magazine covers, orchestrated press campaigns, and kept Brooke relevant in an unforgiving industry that moves on quickly. Her contribution wasn’t visible—but it was essential.

Katie argues that the Logan legacy wasn’t built by Brooke alone. It was sustained by her support, her strategy, and her sacrifice. Naming her fashion house “Logan” is not an act of theft—it’s an acknowledgment of her own history and hard-earned credibility.

There’s also the legal reality. The Logan trademark expired. Forrester Creations failed to renew it. Katie didn’t steal the name; she claimed an opportunity created by someone else’s oversight. From a business standpoint, she did exactly what any savvy entrepreneur would do.

Bill Spencer has been one of Katie’s strongest supporters, urging her to finally step out of the Forrester shadow and build something that belongs solely to her. He believes Katie’s experience, instincts, and resilience give her every chance of success—Logan name or not—but insists she has earned the right to use it if she chooses.

Why Katie Shouldn’t Use the Logan Name

Yet the opposition isn’t without merit.

Brooke and Ridge argue that using the Logan name risks massive brand confusion. Brooke Logan is internationally recognized in fashion, and “Logan” has been synonymous with her work for decades. Introducing a second Logan-led fashion house could blur brand identity, confuse buyers, and dilute what was once a singular legacy.

There’s also history. For years, the Logan name was tied directly to Forrester Creations through Logan Designs. Consumers could easily mistake Katie’s Logan fashion house for an extension—or imitation—of the original brand. From the Forresters’ perspective, this isn’t competition; it’s encroachment.

Critics also point out that Katie is now a Spencer by marriage. Some argue that launching Spencer Fashions would have been a powerful—and less inflammatory—move. It still would have signaled independence without reopening decades of family conflict or triggering a potential legal battle.

Ethical concerns add another layer. Katie once served as PR head for both Brooke and Hope Logan. Using the same family name to launch a rival fashion house could be framed as a conflict of interest, particularly if confidential knowledge or industry relationships are leveraged. Carter could potentially build a legal case on that basis alone.

And then there’s Hope.

Hope Logan’s “Hope for the Future” line is already a major player in the fashion world. With two Logans now competing in the same industry, loyalties are bound to be tested. Will Hope side with her mother, who built the brand that launched her career? Or will she support her aunt, who helped shape that brand from behind the scenes?

A Battle Bigger Than Fashion

At its core, this war isn’t really about a name—it’s about recognition.

Katie has spent most of her life being overlooked, underestimated, and told to stay in her lane. Brooke’s comment that Katie is “a nobody” struck a nerve because it echoed years of quiet dismissal. This fashion house is Katie’s declaration that she matters, that her work mattered, and that her name carries weight.

For Brooke and Ridge, the fight is about protecting a legacy they believe they built through sacrifice and survival. To them, Katie’s move feels like an erasure of that history—or worse, a challenge to it.

So who’s right?

The answer, as always on The Bold and the Beautiful, isn’t simple. Katie is legally justified, emotionally validated, and long overdue for her moment. But Brooke’s fear of losing control over a name she bled for is equally real.

As the Logan name becomes the battlefield for this latest war, one thing is certain: no matter how this fight ends, the relationships involved will never be the same. And in a world where fashion is power, identity is currency, and family wounds cut deepest, this may be the most personal rivalry B&B has seen in years.